As you try to build your business credibility and brand reputation, there will be many decisions to make. As a hosting company, reputation matters. From the support you choose to provide to the products to the email address, it will all make a difference in this highly competitive industry.
A website, a domain name and the right email addresses will help with branding and reputation building. If you don’t put your email addresses on a business domain, you’re making a mistake. Here are some of the clear advantages of using a business domain for email.
Does it seem more professional when you receive an email from email@example.com or from firstname.lastname@example.org? Using a free mail account will not provide the same level of professionalism as a business domain will.
It’s very similar to the difference between writing down your name and phone number on a blank piece of paper for a client and handing them a professional business card. An email address with your company domain is like an online business card.
Sending email from a business email address with your company domain name is great for branding. Instead of people receiving a generic free email, which creates branding for Gmail, yahoo, Hotmail, AOL, MSN or one of the other provides, you will be creating branding for your own company.
Every single time you send an email, you will be putting your business website out there. This gives the receiver an easy way to know where to find more information about you. If you want to increase your online presence, a domain name and using it for your email will go a very long way.
Separates you from the Competition
Most of your competitors won’t be using a free email account, but some will. When you decide to use your own business domain name as your email address, you will separate yourself from the competition. Nobody can match your domain name and anybody using a free account is now a step behind you.
Those using free email accounts will come off as not as serious about business, as well. When you choose a business domain name and use it for email, your customers, clients, associates and potential customers will see you as serious about your business.
You cannot afford to be hacked or have your email account suspended for no good reason. Many free email providers have been hacked over the years and sometimes, they shut down accounts for no good reason or a good reason. You cannot afford either of these things happening.
With a business domain name used for email, you won’t have to worry. You can secure the domain however you choose and your hosting company will provide everything you need. You won’t have to worry about losing your email address when you’re waiting to hear from clients.
When you choose a business domain and you use it for email, you’re creating a private business environment. No longer are you on some big company’s server, such as Yahoo or Google. Instead, you’re on hosting of your own and you have an environment protected better from eavesdroppers and hackers.
There are several great reasons to get a business domain and use it for email. The main reason is simply branding, but security is another huge benefit. You don’t need to spend a fortune to make this happen, either.
Domains only run about $15 per year, unless you choose a premium option. Hosting starts as low as about $5 a month and the rest is just your time setting it all up. The cost is similar to the cost of professional business cards.